Late 2022 - Early 2023
Scope of Work
Web Design | UX/UI
UX / UI Design Intern
Guild is a B2B, career opportunity platform that provides up-skilling and career mobility access to create a competitive advantage for forward-thinking companies. As part of the design team, we employed the colorful energy from a refreshed brand identity to build a scalable, responsive web solution that highlights partner stories and grows the Guild reputation as an iconic brand.
The new brand identity by Collins weaves flowing and distinctive forms, giving shape to Athletics' narrative-centric art direction. By centering around Guild's diverse audiences and distinguished partners, we could show the real-life impact on real people. The web concept focused on this "hero portraiture", supporting it throughout with a casual serif, canvases of soothing color, and a strategic focus on storytelling.
I was brought in during the UI design phase to help develop concepts, execute final module designs, and build a library of responsive components & assets. This included card designs, site interactions and states, blog and editorial functionality, and general section layouts.
Micro-interactions across the site followed a set of motion principles that captured the brand values of growth, ambition, and rising opportunities.
Annotating work in Notion for the Dev team created a reliable design reference for design iterations & inevitable bugs using an efficient ticketing system for appending notes during QA collaboration and client hand-off.