UX Research | UI Design | Concept
Intensive parenting norms and lack of structural support has made modern parenting a unique challenge. The market is flooded with tips and enrichment activities, leaving parents with a feeling of, “how do I know what to choose?”
Using a human-centered design approach...I developed an all-in-one parenting app that aggregates the latest news, facilitates advice-giving and story-telling between members, and supports families with 1-on-1 coaching classes and live audio huddles with other parents.
What will the market support? Who's currently offering the most value to parents? Are the real needs of families being adequately addressed?
I tried to make few assumptions early on and take in the real thoughts of parents, the services offered by in-market competitors, and a deep dive into character profiles of what being a contemporary parent is like.