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Identity
Campaign
Illustration
Quiosque Lisboa
Client
Quiosque Lisboa
Year
Summer 2022
Scope
Concept | Identity | Campaign
Role
Freelance Designer
Quiosque Lisboa wants to give locals some love for being, well, local. In the midst of a tourist bombardment of the city and its beloved rituals, I built a campaign for Quiosque Lisboa in the bounce-back summer of 2022 around a loyalty card that rewards locals for their slower lifestyles and winks to the resident crowd about some quirky local customs and a cheeky acknowledgement of naïve visitors.
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I was motivated by the lifestyles of Lisboetas, the colors and textures of the city, and the customs that contribute to the secrets of living like a local.
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Initial layouts for the discounted “cordial card”, capitalizing on the historic dome design, casual block type, and the fizzy cordials that make the kiosks famous.
With UX-first copy, descriptions are built upon goal-oriented actions, helping a specific group of people solve the problems that came up e.g. "database lists quickly evaporate" or "manual retrieval doesn't reward the time invested with high enough conversion rates.
