A small, 3-person interior design firm from North London was humming along when the pandemic-driven exodus from the office to the home sparked an idea: pivoting from large-scale interior remodels to a tight focus on work-from-home redesigns that still provided contemporary style and bespoke architectural solutions.

A new identity needed to capture the studio's commitment to a simple design process, functionalism and truth in materials, while standing apart from the refined brand signature of thin serifs and traces of high-luxury.