Stefan T. Nickells





Summer 2023

Scope of Work

Concept | Identity


Freelance Designer

A small, 3-person interior design firm from North London was humming along when the pandemic-driven exodus from the office to the home sparked an idea: pivoting from large-scale interior remodels to a tight focus on work-from-home redesigns that still provided contemporary style and bespoke architectural solutions.

A new identity needed to capture the studio's commitment to a simple design process, functionalism and truth in materials, while standing apart from the refined brand signature of thin serifs and traces of high-luxury.

An information packet gives all the essentials for prospective clients, examples of past work, and a quick "by the numbers" impact section that summarizes the firm's effectiveness.

Photography selects are meant to show the range of design implementations, from open, light-filled lofts to knotted wood accents and modular shelving.

With UX-first copy, descriptions are built upon goal-oriented actions, helping a specific group of people solve the problems that came up e.g. "database lists quickly evaporate" or "manual retrieval doesn't reward the time invested with high enough conversion rates.

Next Project

Lark Skola

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