Strategy | UX/UI | Web Design
x8 Data is a B2B, data collection firm that uses open web data to source sales prospects for companies looking to grow. x8’s own interest in scaling meant they needed to compete against much larger customer databases selling off-the-shelf solutions with unreliable and outdated prospects.
I worked with x8 Data stakeholders to execute a new strategy and website that could help them enter a new weight class with customer-driven messaging and a professionalized digital presence.
A discovery process evoked the deeper motives, values, and problem areas the company wanted to explore.
Conversations with company stakeholders and 8 former clients evinced exactly how teams were using and benefiting from x8 Data's solutions.
This created an focal point around which the site architecture, page content, and conversion opportunities could all address the fundamental problems of sales & marketing teams: a reliable source of quality leads.